For over 60 years, the Bologna Book Fair has been one of the leading publishing events around the world with over 1,400 exhibitors and 30,000 professional visitors each year. J.K. Rowling and the Harry Potter series were discovered at this event.

In 2021 BolognaBookPlus (BBPlus) was introduced to the fair, aimed at a general adult trade audience, led by guest director Jacks Thomas, who led The London Book Fair 2013 - 2020. Leveraging the strength and reputation of the Bologna Book fair, the addition of BBPlus will make this fair a “must attend” event.

The Combined Book Exhibit has been asked to coordinate a New Title Showcase (NTS) as an official exhibit of the fair. The NTS will be heavily promoted before and during the fair, and will include a digital exhibit catalog that can be downloaded with all titles and contact information included. The NTS will also include an online searchable catalog that will be active for two years.

Those attending the fair will include: publishers; agents; librarians; booksellers; teachers; translators; illustrators and media, with distributors and wholesalers from around the world. In addition, representatives from production companies and movie studios will attend. as well. Also expected are thousands of virtual visitors to the fair who will have access to the online catalog.